MGMT 4440 Essay Example | Topics and Well Written Essays - 1250 words - 2

MGMT 4440 - Essay Example This can lead to more advantage over competition with better skilled human capital. It can also change the organizational culture so that workers are more team-focused. Especially if they receive rewards for their efforts, they become more motivated and faithful to the business. The end result is higher productivity if goals are linked with systems to gain consistent, dependable worker results. The value for the individual is more recognition for their worthwhile contributions and might lead to more independence at their jobs if they are proven to be dependable and meet organizational goals. The feedback provided in these systems helps them to develop their strengths and gain an understanding of the organization’s mission. Rewards associated with their contributions could also motivate them to achieve and build their self-confidence in the process. The term business is behavior means that the business is very much reliant on the skills, motivations, attitudes, and dedication of workers in order to be effective and successful. A business cannot be a thriving organization without all of the efforts of its workers and it is through their motivation and dedication that the company earns a profit. Therefore, business is behavior because without human capital and ambition, they cannot outperform competition or achieve their strategic mission or goals. The unbreakable behavior law are those beliefs that are driven by personal needs and personality factors that are part of lifelong learning. Businesses try to adapt their culture to fit a specific need, however if they conflict with these very important values or personality traits, it is likely they can never be broken. Behavior is key to quality because most businesses rely on teamwork in order to be successful, especially as the environment of business becomes more complex. Information

E-CRM Platform Design and Implementation Coursework

E-CRM Platform Design and Implementation - Coursework Example In many parts of the globe, use of internet or web-based sites to purchase or sell products or services is gaining momentum. For instance, there are many online retail businesses such as e-bookselling, e-tourism, e-fashion sale, and even e-transport. As the issue of online retailing becomes live in the 21st century, there is another issue of electronic customer relationship management (e-CRM) that key stakeholders have to grapple with. As a result, there is popular view that success of online retailing will result from effective establishment and implementation of e-CRM platform tools (Reponen 2003). Online retail industry Online retailing is a sector that many predictions points to its robust growth. The growth is associated with increasing use of computers in many aspects of the economy and the increasing social networking that is web-based. Heinemann and Schwarzl (2010) observe that the increasing utilization of the internet by many people across the world as an information portal and the subsequent movement of people to social relationships using the Web are likely to see growth of online retail. At the same time, in 2003, research by Forrester Research Group ascertained that, online retail was to grow from $95.7 million in 2003 to $229.9 billion by the year 2008 (Krishnamurthy, 2006). Further, online retail was to account for 10% of total USA retail sales by 2008, with recent figures indicating this figures have increased (Krishnamurthy 2006). As a result, e-CRM in online retailing has become an issue that stakeholders with future sustainability growth strategy cannot ignore or undervalue. As competition in online retail sector increase due to promising prospects and little start-up capital, the need for effective and functional e-CRM platforms and tools is important for stakeholders keen to build long-term growth strategy in the sector. Stakeholders in online retailing have to effectively serve the huge promising market base and it is from this, electroni c CRM constitute an area companies in the sector need to invest heavily. In this sphere, there is need for stakeholders to initiate longer attention to its visitors and subsequently establish and foster positive relationship, which is likely to impact growth and revenues in the sector. Dissatisfaction in online retailing by customers has been identified to exist despite growth being witnessed (Krishnamurthy, 2006). Due to this, it has been established that some customers have being switching to other channels while others have drastically reduced their purchasing experiences online (Krishnamurthy, 2006). Dissatisfaction among customers has been associated with lack of transaction completion and the slow pace of companies to rectify this. More so, attention to customers and visitors is perceived to lack vigor and this has led to untimely meeting of customer needs, response to queries is poor and the larger feedback process is poorly managed. What online retail companies need to know is that customer retention and loyalty is paramount (Lee-Kelley, Gilbert and Mannicom, 2003), where the two aspects have been associated with influencing company revenues positively (Krishnamurthy, 2006). Customer loyalty arises from the aspect of customer experiencing value for the product or service consumed and satisfaction derived thereafter (Lee-Kelley,